INSTITUTION’S INNOVATION COUNCIL (IIC) ACTIVITY REPORT
Mahalakshmi Tech Campus
Title of the Activity:
Workshop on Effective Sales and Marketing Strategies for Entrepreneurs and Start-ups
Date of Conduct:
20 feb 2026
Venue:
Mahalakshmi Tech Campus
Organized By:
Institution’s Innovation Council (IIC), Mahalakshmi Tech Campus
Activity Category:
Workshop – Entrepreneurship & Startup Development
Objective of the Event:
* To provide understanding of effective sales and marketing strategies for startups
* To introduce key concepts such as market analysis, branding, digital marketing, and customer relationship management
* To enable students to apply marketing concepts to their own product ideas
* To enhance entrepreneurial thinking and business communication skills
Resource Person:
Mrs. Divya
(Expert in Sales and Marketing Strategies)
About the Workshop:
The Institution’s Innovation Council (IIC) of Mahalakshmi Tech Campus organized a workshop on “Effective Sales and Marketing Strategies for Entrepreneurs and Start-ups” to equip students with practical knowledge of marketing and business development. The session focused on how startups can identify their target market, build strong brand identity, and implement innovative sales techniques.
The workshop emphasized real-world applications of marketing strategies and encouraged students to think from a customer-centric perspective.
Key Topics Covered:
* Market Analysis and Identifying Target Customers
* Branding and Logo Development
* Digital Marketing Strategies
* Customer Relationship Management (CRM)
* Building Value Proposition and Competitive Advantage
* Sales Pitching Techniques
Hands-On Activity Conducted:
As part of experiential learning, students were divided into five batches. Each batch was assigned to conceptualize a product and develop a complete marketing strategy.
Each group:
* Designed a unique product concept
* Created a brand name and logo
* Identified target customers
* Developed marketing and promotional strategies
* Prepared a sales pitch presentation
The activity enabled students to understand the integration of creativity, branding, and strategic marketing. Each batch presented their ideas, followed by feedback and a Q&A interaction session.
Number of Participants:
Students from multiple departments actively participated
Key Outcomes of the Activity:
* Improved understanding of practical sales and marketing strategies
* Enhanced creativity through logo and brand design
* Strengthened teamwork and presentation skills
* Increased awareness about startup ecosystem and business planning
* Development of confidence in pitching product ideas
Feedback Summary:
Participants expressed that the hands-on activity made the session engaging and practical. Students appreciated the opportunity to design logos, create marketing strategies, and simulate real-world sales presentations.
Documentation and Dissemination:
* IIC and Institutional logos were used in all communication materials and report
* The session was recorded, and the YouTube link will be submitted as proof
* Activity was added under Manage Activity and My Calendar in the IIC Portal
* The event summary was shared on social media platforms tagging MOE’s Innovation Cell and AICTE
Conclusion:
The Workshop on Effective Sales and Marketing Strategies successfully bridged theoretical knowledge and practical implementation. By engaging students in product design, branding, and sales pitching, the program strengthened entrepreneurial competencies and supported the institution’s innovation ecosystem.
