Events & News Corner - Mahalakshmi Tech Campus Updates
Our Latest Events

Smart India Hackathon 2026 – Internal Round 1
Fostering Innovation, Creativity and Problem-Solving Mahalakshmi Tech Campus successfully conducted Round 1 of the Smart India Hackathon (SIH) 2026 as

Teachers’ Day Celebration
Honouring the Mentors Who Inspire, Guide and Empower Mahalakshmi Tech Campus celebrated Teachers’ Day with great enthusiasm and heartfelt appreciation

Seminar on IoT-Based System Design
Department of Electronics and Communication Engineering A seminar on “IoT Based System Design” was conducted by the Department of Electronics

SELL TO WIN – The Ultimate Sales Challenge
Can You Close the Deal? Sell to Win is an exciting individual sales challenge designed to test students’ persuasion, creativity,

Online Quiz on Operating Systems
An online quiz on Operating Systems was conducted for the students as part of the academic enrichment activities. The quiz

Seminar on Data Structures
Shaping Innovators, Empowering Change Mahalakshmi Tech Campus, Chrompet, successfully conducted an insightful Seminar on Data Structures for 2nd Year CSE

Seminar on Computer Vision
The Department of Computer Science and Engineering organized a seminar on Computer Vision for the III Year/V Semester students during

Onam Celebration 2026
Onam Celebration 2026 at Mahalakshmi Tech Campus, Chennai: A Vibrant Tribute to Kerala’s Heritage Mahalakshmi Tech Campus, Chennai, welcomed Onam

EUREKA 2026 – National Entrepreneurship Challenge
The EUREKA 2026 – National Entrepreneurship Challenge – Pitching Event, organised by Team Linuxers, E-Cell, Mahalakshmi Tech Campus, witnessed enthusiastic

LinkedIn Profile Creation Event Held at Mahalakshmi Tech Campus
Date: 24 August 2026 Resource Person: Ms. Celsia, Professor, Department of English Venue: Mahalakshmi Tech Campus, Chromepet, Chennai Mahalakshmi Tech

Anti-Drug Pledge Programme at Mahalakshmi Tech Campus
Anti-Drug Pledge Programme at Mahalakshmi Tech Campus Mahalakshmi Tech Campus, Chennai | 11 August 2026 Mahalakshmi Tech Campus actively participated

Generative AI & Prompt Engineering Workshop
Generative AI & Prompt Engineering Workshop Mahalakshmi Tech Campus, Chennai | 11 August 2026 Mahalakshmi Tech Campus organized a hands-on

Imarticus Educators Leadership Summit 2026
A Proud Moment of Recognition at the Imarticus Educators Leadership Summit 2026 It was a truly memorable evening at the

Introduction to Women and Gender Studies – Gender Sensitisation
Date: 21 August 2026 Resource Person: Prof. Dr. Ushaa Eswaran Principal, Mahalakshmi Tech Campus, Chennai 1. Introduction A Gender Sensitisation

Online Quiz on Distributed Computing
An online quiz on Distributed Computing was conducted today for the students of III CSE and III AI&DS as part

Role Play on Electronics
When a circuit becomes a character What if a resistor could explain its job, an LED could tell its story,

From Idea to Investment: Understanding Angel Investment & Venture Capital Funding
Date:17 August 2026 Venue:Mahalakshmi Tech Campus, Chennai Organised by:Institution’s Innovation Council (IIC), Mahalakshmi Tech Campus Speaker:Mrs. J. Deepika Moving Beyond

Independence day celebration
Date: 15 August 2026 Mahalakshmi Tech Campus, Chrompet, Chennai, celebrated the 80th Independence Day of India with great patriotic spirit

Report on Electronics Components Identification and Testing Workshop
Date: 12 August 2026 Speaker: Mr. Kumarasaravanan, Researcher An Electronics Components Identification and Testing Workshop was conducted at Mahalakshmi Tech

Lean startup and MVP
Date: 07/08/2026 Organising Department: Institution’s Innovation Council (IIC) Speaker: Mr.Loganathan Description: The Institution’s Innovation Council (IIC) of Mahalakshmi Tech Campus,

Mahalakshmi Tech Campus Becomes a Naan Mudhalvan Hub for PCB Design Training
Date: 04/08/2026 Description: Mahalakshmi Tech Campus proudly marks a significant milestone by becoming an official Naan Mudhalvan Hub for the

Research Paper Writing Workshop
Date: 03/08/2026 Organising Department: Institution’s Innovation Council (IIC) Speaker: Dr. Franklin J Description: The Research and Development Cell of Mahalakshmi

World Conservation Day Celebration
Date: 28/07/2026 Organising Department: Eco Club / Institution’s Innovation Council (IIC) / IQAC / Green Campus Committee Brief Description: World

Mentoring: Demo Day/Exhibition/Poster Presentation of Start-Ups & Linkage with Mentors/Experts
Date: 20/07/2026 Organising Department: Institution’s Innovation Council (IIC) Brief Description: A Mentoring: Demo Day/Exhibition/Poster Presentation of Start-Ups & Linkage with

Session on Accelerators & Incubation Opportunities
Date: 16/07/2026 Organising Department: Institution’s Innovation Council (IIC) Speaker – Mrs. Sangeetha Rajakumarie K, Assistant Professor, Department of CSE, Mahalakshmi

Career Guidance, Higher Studies & Career Planning Programme
Date: 15/07/2026 Organising Department: Training & Placement Cell/ Institution’s Innovation Council (IIC) Speaker – Prof. Veerappan, Head of Admissions, Mahalakshmi

Embedded Systems & IoT Product Development Using STM32 (ARM Cortex-M) & ESP32 – Industry-Oriented Certification Programme
Date: Started on 13/07/2026 Organising Department: Department of Electronics and Communication Engineering (ECE) in association with the Institution of Engineers

Certification Course on HTML & CSS
Date: Started on 06/07/2026 Organising Department: Department of Computer Science Engineering (CSE) Trainer – Mrs. Udaya, Assistant Professor, Department of

Smart Board Demonstration Session for Faculty
Date: 03/07/2026 Brief Description: A Smart Board Demonstration Session was organized for faculty members to familiarize them with the features

Placement Training
Date: Started on 02/07/2026 Organising Department: Training & Placement Cell Brief Description: As part of the Placement Training Programme, aptitude

Session on Innovation/Prototype Validation & “Value Proposition Fit & Business Fit”
Date: 01/07/2026 Organising Department: Institution’s Innovation Council (IIC) Speaker-Prof.Dr.Ushaa Eswaran, Principal, Mahalakshmi Tech Campus Brief Description: A technical session on

FOUNDER’S DAY CELEBRATION
Date: 01 July 2026 Faculty members, staff, and students celebrated Founder’s Day with enthusiasm, paying tribute to the vision and

Future Career Opportunities – Special Session by Dr. Usha Easwaran on Murasu News
An insightful career guidance session by Dr. Usha Easwaran featured on Murasu News, focusing on future career opportunities, emerging industries,

Students Visit to SA Engineering College – Incubation Centre & AICTE Idea Lab
Students of Mahalakshmi Tech Campus visited the Incubation Centre and AICTE Idea Lab at SA Engineering College on 16th May

Mahalakshmi Tech Campus Signs Strategic MoU with VIPAS Inc USA for Advanced Semiconductor & AI Innovation
Mahalakshmi Tech Campus (MTC), Chennai, has entered into a strategic MoU with VIPAS INC & VIPASSEMI, USA, marking a new

Guiding Futures: Prof. Dr. Ushaa Eswaran Inspires Students at Dinamalar Vazhikatti
Prof. Dr. Ushaa Eswaran addressed Plus Two students awaiting their results at the Kalai Kathir and Dinamalar Vazhikatti programs organized

A New Era of Quantum Innovation Begins at MTC
Mr. R. Ravi, Chairman, Mahalakshmi Group of Institutions, along with Mr. Karthik Ganesh Durai, CEO, KwantumG Research Labs Pvt Ltd

GREENVERSE National Level Hackathon 2026 – Valedictory Function at Mahalakshmi Tech Campus
GREENVERSE National Level Hackathon 2026 – Valedictory Function Event Overview The Valedictory Function of the GREENVERSE National Level Hackathon 2026

GreenVerse Hackathon Inaugurated at Mahalakshmi Tech Campus
The GreenVerse Hackathon 2026 was successfully inaugurated at Mahalakshmi Tech Campus, creating a vibrant platform for young innovators to explore

Women’s Day at Mahalakshmi Tech Campus
Women’s Day at Mahalakshmi Tech Campus – A Celebration Beyond a CeremonyInternational Women’s Day was celebrated in a truly grand

Report on Quantum Computing Master Class
2nd & 3rd March 2026A two-day Quantum Computing Master Class was successfully conducted at Mahalakshmi Tech Campus on 2nd and

Value Added Certification Program on Machine Learning & Predictive Analytics
Mahalakshmi Tech Campus conducted an advanced Value Added Certification Program on Introduction to Machine Learning & Predictive Analytics for Fourth

Value Added Certification Program on Data Analysis
To enhance data-driven skills among students, Mahalakshmi Tech Campus conducted a Value Added Certification Program on Data Analysis in association

Value Added Certification Program on Front-End Development
Mahalakshmi Tech Campus organized a Value Added Certification Program on Front-End Development for Second Semester students in collaboration with Elysium

Value Added Certification Program on Python Programming
Mahalakshmi Tech Campus successfully conducted a Value Added Certification Program on Python Programming in association with Elysium Academy, CIT Nagar,

International Mother Language Day
https://mahalakshmitechcampus.com/wp-content/uploads/2026/02/innovation.mp4#t=5 International Mother Language Day – Event Report -21 Feb 2026 Mahalakshmi Tech Campus celebrated International Mother Language Day with

INSTITUTION’S INNOVATION COUNCIL (IIC) ACTIVITY REPORT
INSTITUTION’S INNOVATION COUNCIL (IIC) ACTIVITY REPORT Mahalakshmi Tech Campus Title of the Activity: Workshop on Effective Sales and Marketing Strategies

Student Project Expo: Ideas in Action
Mahalakshmi Tech Campus proudly organized a Student Project Expo where students showcased their innovative academic and technical projects. The event

A Moment of Glory: Dr. Sasikala Paneerselvam Awarded Ph.D. at Anna University
We are proud and delighted to share that our esteemed ECE faculty member, Dr. Sasikala Paneerselvam, has been awarded her

A Self-Defense Workshop
Report on Self-Defense WorkshopMahalakshmi Tech Campus Date: 17 February 2026 A Self-Defense Workshop was successfully conducted at Mahalaxmi Tech Campus on

Driving Change Through SDG-Aligned Initiatives At MTC
Mahalakshmi Tech Campus actively championed the United Nations Sustainable Development Goals (SDGs) through a series of thoughtfully designed awareness programs,

A Year of Impact: Mahalakshmi Tech Campus Activities 2024
The year 2024 at Mahalakshmi Tech Campus was marked by dynamic academic, social, and skill-development initiatives that promoted student engagement
Yoga Awareness and Demonstration Session
Date: Thursday, 12 February 2026 Organised by: Narchinthanai Vattam (NCV) Venue: Mahalakshmi Tech Campus Mahalakshmi Tech Campus successfully hosted a

An Insightful Session on Quantum Computing
Building on the Memorandum of Understanding signed with Mr. Karthiganesh Durai, Founder & CEO, KwantumG Research Labs Pvt. Ltd., Bengaluru

INNOVATION UNLEASHED 2026 – A Grand Success
Date: 2 February 2026 Venue: Mahalakshmi Tech Campus Event: Poster Presentation & Project Showcase Mahalakshmi Tech Campus successfully hosted Innovation

Dr.Sasikala Attends 5-Day FDP on PCB Design | St. Joseph University
Dr. Sasikala, Assistant Professor, ECE Department from Mahalakshmi Tech Campus is attending 5 days FDP on PCB Design at St.

MongoDB Workshop Participation by MTC Students – Sairam Engineering College
MTC students have gone to attend Mongodb workshop at Sairam engineering college

Awareness Session on C-DAC Initiatives and Student Opportunities
An awareness session on initiatives at the Centre for Development of Advanced Computing (C-DAC) and opportunities for students was conducted

Mahalakshmi Tech Campus at Tamil Nadu Global Women Summit 2026
Students of Mahalakshmi Tech Campus proudly participated in the Tamil Nadu Global Women Summit 2026, engaging in an insightful deep

Innovation & Entrepreneurship School Outreach 2026
Innovation &Entrepreneurship OutreachProgram in Schools-speaker Prof.Dr.Ushaa Eswaran on 21 jan 2026

Some signatures don’t end conversations.
They begin entirely new ones.On 13 January 2026,two ecosystems paused — not to celebrate, but to align. MTC Incubation Forum

Memorandum of Understanding (MoU) signing at Umagine TN 2026
MoU Signing at UmagineTN 2026 As part of UmagineTN 2026 – “Where Visionaries Converge & Future Unfolds”, an Innovation Network
MTC FDP on Quantum Computing & Technology - Featured in Leading Newspapers




We are proud to announce that the Faculty Development Program (FDP) on “Quantum Computing & Technology” conducted at Mahalakshmi Tech Campus, sponsored by AICTE–ATAL Academy, has been prominently featured across multiple media platforms.
This recognition highlights the importance, scale, and academic impact of the program, reinforcing our institution’s commitment to bringing advanced technologies closer to faculty and learners.
Media Coverage
Our FDP event was featured in:
- Salem Express
- Pudhiya Naalidhazh
- ReporterVision News
The widespread coverage showcases the value of our initiative and the positive response it received from the academic community.
About the FDP
The training program focused on:
- Understanding the fundamentals of Quantum Computing
- Exposure to quantum algorithms and applications
- Insights into the future of Quantum Technology
- Interactive sessions led by domain experts
- Hands-on learning and research-oriented discussions
A Proud Moment for Mahalakshmi Tech Campus
Being featured in noted media channels stands as a testament to our continuous efforts to promote innovation, emerging technology education, and faculty development.
MTC FDP on Quantum Computing & Technology - Day 6


The sixth and final day of the Faculty Development Program focused on integrating advanced concepts in Quantum Machine Learning, marking a fitting conclusion to an intellectually enriching week.
The morning session was conducted by Mr. Shadab Hussain, Senior Associate at Math Co, Dallas, Texas, USA, who brought a decade of expertise in data science and quantum systems. His lecture on “Quantum Machine Learning (Hybrid AI & Quantum Systems)” explored how quantum computing principles are transforming the field of artificial intelligence. Participants gained insights into the hybrid integration of classical and quantum models, their computational advantages, and emerging real-world applications in optimization, pattern recognition, and predictive analytics.
Following the session, participants engaged in an Article Summary activity, reviewing and discussing research literature related to Quantum Machine Learning. This exercise encouraged analytical thinking and allowed participants to consolidate key concepts learned during the program.
The post-lunch session included an MCQ and Reflection Journal, providing an opportunity for participants to assess their understanding and document personal takeaways from the FDP.
The program culminated with a Valedictory Session, where participants and organizers reflected on the week-long journey of learning, collaboration, and innovation. The session marked the successful conclusion of the FDP, celebrating the participants’ commitment to advancing their knowledge in Quantum Computing and its transformative impact on technology and education.
MTC FDP on Quantum Computing & Technology - Day 5


The fifth day of the Faculty Development Program featured an insightful blend of industrial exposure and academic learning, offering participants a comprehensive understanding of how quantum technology translates into real-world applications.
The day began with an industrial visit to the Centre for Development of Advanced Computing (C-DAC), Chennai, an autonomous scientific society under the Ministry of Electronics and Information Technology (MeitY), Government of India. Located in TIDEL Park, Chennai, C-DAC is a national leader in High-Performance Computing (HPC) and advanced digital technologies. Participants had the opportunity to explore cutting-edge research facilities and interact with professionals working on supercomputing, AI integration, and next-generation computing solutions. The visit offered valuable insights into how India’s technological ecosystem is advancing through indigenous innovation and research excellence.
Post-lunch, the afternoon session was led by Dr. Ushaa Eswaran, Professor, Mahalakshmi Tech Campus, who brought 36 years of rich academic experience to the program. Her session on “Respect, Responsibility, and Resilience: The Core of Indian Classroom Culture” highlighted the essential values that define effective teaching and learning environments. Through thought-provoking examples and reflective discussions, she emphasized how educators can integrate cultural values with modern pedagogical methods to nurture holistic learners.
The day concluded with a hands-on training and lab session, where participants engaged in collaborative activities that reinforced the day’s learning, merging both technological and educational perspectives in a meaningful way.
MTC FDP on Quantum Computing & Technology - Day 4


The fourth day of the Faculty Development Program delved into the fascinating world of Quantum Sensors, Metrology, and Quantum Computing Frameworks, bridging theoretical insights with real-world applications.
The day commenced with Mr. Durai Karthi Ganesh, Founder & CEO of KwantumG Research Labs Pvt. Ltd., Bengaluru, who brought over 15 years of industry expertise to his sessions. His morning lecture focused on Quantum Sensors & Metrology, where he explained how precision measurement, navigation systems, and medical imaging are being revolutionized through quantum technology.
During the article discussion session, participants explored the research paper titled “Quantum Machine Learning: A Tutorial” published in Neurocomputing (July 2021). The paper provided a deep understanding of how quantum algorithms are shaping the future of machine learning and artificial intelligence.
Post-lunch, Mr. Ganesh continued with an advanced session on Quantum Computing Frameworks, introducing participants to platforms such as IBM Qiskit, Google Cirq, Rigetti Forest, and the principles of Fault-Tolerant Quantum Computing. His detailed explanations helped participants connect theoretical principles with practical implementation frameworks used in cutting-edge quantum research.
The day concluded with an engaging hands-on training and lab session, where participants gained practical exposure to developing and simulating quantum programs using real-world frameworks, reinforcing the concepts learned throughout the day.
MTC FDP on Quantum Computing & Technology - Day 3


The third day of the Faculty Development Program focused on exploring advanced concepts in Quantum Communication and Quantum Hardware Platforms.
Dr. K. Venkata Subba Reddy, Associate Professor from NIT Warangal, initiated the day with a comprehensive session on Quantum Communication, covering emerging technologies such as Quantum Internet and Satellite Communication that are redefining secure global data transmission.
The article discussion session examined a classic research paper titled “An Application of Combinatorial Optimization to Statistical Physics and Circuit Layout Design” published in Operations Research (1988), encouraging participants to connect historical research foundations with modern computational advancements.
In the afternoon, Dr. Kapil Kumar Soni, Associate Professor from NIT Raipur, conducted an insightful session on Quantum Hardware & Platforms, elaborating on Superconducting Qubits, Trapped Ions, and Photonic Qubits, and their significance in realizing scalable quantum computers.
The day concluded with a hands-on training session, where participants engaged in practical exercises to reinforce their understanding of quantum communication systems and hardware implementation.
MTC FDP on Quantum Computing & Technology - Day 2


The second day of the Faculty Development Program delved deeper into the intersection of Artificial Intelligence and Quantum Computing.
Ms. P. Vanitha from KwantumG Research Labs, Bengaluru, led an engaging session on Quantum Machine Learning, exploring how hybrid AI–Quantum systems are shaping the future of intelligent computation.
An insightful article discussion followed, centered on “Quantum Processor-Inspired Machine Learning in the Biomedical Sciences,” highlighting the transformative potential of quantum methods in medical research.
In the next session, Dr. Subramani from IIITDM Kancheepuram shed light on Quantum Cryptography, focusing on Quantum Key Distribution (QKD) and post-quantum security protocols essential for next-generation cybersecurity.
The day concluded with hands-on training, where participants applied theoretical insights to practical quantum problem-solving exercises.
MTC FDP on Quantum Computing & Technology - Day 1


The first day of the Faculty Development Program on Quantum Computing & Technology began with an inspiring inauguration, setting the tone for an insightful learning journey.
The sessions featured Mr. T. Jayakumar from KwantumG Research Labs, who introduced participants to the foundations of Quantum Computing, covering concepts like superposition, entanglement, and qubits.
A thought-provoking research discussion followed, focusing on quantum-inspired optimization methods and their real-world applications.
Later, Dr. S. Rajalakshmi from SSN College of Engineering guided participants through Hybrid Quantum-Classical Machine Learning Models (QSVM), bridging theory with emerging computational techniques.
The day concluded with hands-on training, offering participants an opportunity to practically explore the power of quantum algorithms.
MTC Faculty Development Program - Quantum Computing & Technology
The Mahalakshmi Tech Campus – Department of Electronics and Communication Engineering, successfully organized a Six-Day Faculty Development Program (FDP) on “Quantum Computing & Technology – Bridging Theory and Applications” from 27th October 2025 to 1st November 2025, sponsored by the AICTE Training and Learning (ATAL) Academy.
The program aimed to provide faculty members with comprehensive insights into the emerging field of quantum computing, from fundamental principles to real-world applications, and to bridge the gap between academic theory and industrial implementation.
Inaugural Ceremony
The inaugural session was graced by Mr. R. Ravi, Chairman, Mahalakshmi Group of Institutions, as the Chief Guest, who emphasized the importance of adopting cutting-edge technologies in higher education and using innovation-driven learning environments.
Distinguished Speakers
The FDP featured eminent speakers and experts from prestigious institutions and industries who shared their expertise across various domains of quantum technology:
- Prof. Dr. Ushaa Eswaran – Principal, Mahalakshmi Tech Campus
- Shadab Hussain – Senior Associate, Math Co., Dallas, Texas, USA
- Dr. Kapil Kumar Soni – Assistant Professor, NIT Raipur
- Durai Karthi Ganesh – Founder & CEO, KwantumG Research Labs Pvt. Ltd., Bengaluru
- Ms. P. Vanitha – Quantum Computing Researcher & Trainer, KwantumG Research Labs Pvt. Ltd., Bengaluru
- Dr. M. Subramani – Assistant Professor, IITDM Kancheepuram
- Prof. Venkata Subba Reddy – Associate Professor, NIT Warangal
- Mageswar Radhakrishnan – Associate Vice President, TNStartup, Chennai
- Dr. S. Rajakshmi – Assistant Professor, SSN College of Engineering
Program Highlights
The six-day Faculty Development Program on “Quantum Computing & Technology – Bridging Theory and Applications” featured a series of insightful sessions, expert-led discussions, and research-based learning experiences.
Core Technical Sessions
- Quantum Computing Foundations – Explores the basic principles of quantum mechanics including superposition, entanglement, and qubits, laying a strong conceptual base for participants.
- Hybrid Quantum-Classical Machine Learning Models (QSVM) – Focuses on integrating quantum computing with artificial intelligence for advanced data processing and predictive modeling.
- Quantum Cryptography and Post-Quantum Security – Discusses secure communication protocols like Quantum Key Distribution (QKD) and the evolution of cryptographic methods for a quantum future.
- Quantum Hardware & Platforms – Provides insights into real-world quantum hardware systems such as superconducting qubits, trapped ions, and photonic qubits.
- Quantum Communication Technologies – Covers cutting-edge advancements in quantum internet and satellite-based quantum communication networks.
- Quantum Machine Learning (Hybrid AI & Quantum Systems) – Explains how machine learning algorithms can be enhanced through quantum processing for faster and more efficient computation.
- Quantum Sensors & Metrology – Examines the applications of quantum principles in precision measurement, navigation, and medical imaging.
- Quantum Computing Frameworks – Introduces practical tools and platforms such as IBM Qiskit, Google Cirq, and Rigetti Forest, highlighting simulation and fault-tolerant computing methods.
Research Papers Discussion
- Research Paper Discussions – Faculty participants engaged in article-based learning sessions featuring notable research papers, including:
- “Quantum-Inspired Bi-level Optimization Algorithm for the First Responder Network Design Problem” (INFORMS Journal on Computing, 2024)
- “Quantum Processor-Inspired Machine Learning in Biomedical Sciences” (Patterns, 2021)
- “An Application of Combinatorial Optimization to Statistical Physics and Circuit Layout Design” (Operations Research, 1988)
- “Quantum Machine Learning: A Tutorial” (Neurocomputing, 2021)
Industry Exposure
An industrial visit to the Centre for Development of Advanced Computing (C-DAC), Chennai, helps the participants to get practical exposure on high-performance computing systems and insights into India’s advancements in computational research under the Ministry of Electronics and Information Technology (MeitY).
The MTC – Faculty Development Program, takes an inspiring step towards building capacity in next-generation technologies and preparing educators to lead the quantum revolution in engineering education.
MTC Virtual Labs Workshop
Mahalakshmi Tech Campus organized a Virtual Labs Workshop in collaboration with IIT Delhi.
The workshop aimed to inspire students to explore experiments and strengthen their understanding of both basic and advanced concepts through remote experimentation.
It also introduced students to a comprehensive Learning Management System (LMS) that offers a range of learning tools – from video lectures and web resources to animated demonstrations and self-evaluation modules.
Through this initiative, we empower our students to gain hands-on experience and enhance their practical learning using the latest digital platforms.






